Glow Marketing — Onboarding

Let's build your
growth system.

This form helps us understand your clinic, your goals, and your current situation so we can build a campaign that fits from day one. Fill it in at least 24 hours before your onboarding call so we arrive prepared.

Time~12 minutes

Questions~25 questions

CoversYour full setup

Step 1 of 24

What is the name of your clinic?

This helps us keep your submission organised on our end.

Clinic / business name *

Step 1 of 24

Your contact details

Full name *

Email

Phone / WhatsApp

Step 2 of 24

About the business

How long has this business been running?

What makes this business different from others?

Step 3 of 24

Brand and tone of voice

We write all your ad copy and build your landing pages. This helps us match your voice and visual identity.

Brand personality

Luxury and premium

Warm and personal

Modern and clinical

Fun and approachable

Brand colors (if you have them)

Brand fonts (if you have them)

Brands or clinics you admire the look of

Anything to avoid in tone or messaging

Step 4 of 24

Your treatments

List your main treatments

Which treatment do you want to lead with first?

What sets your version of this treatment apart from competitors doing the same thing?

Is the procedure painful?

How quickly do clients see results?

What should clients know before arriving? (prep, parking, timing...)

Step 5 of 24

Pricing and client value

These numbers feed directly into your revenue projection calculator.

Average first visit value (kr)

Lowest treatment price (kr)

Highest treatment price (kr)

Margin on the focus treatment (%)

Most popular package — what does it include and what does it cost?

Do you sell treatment packages?

How often do clients come back on average?

Step 6 of 24

Revenue — now and next

Approximate monthly revenue today (kr)

Revenue goal for the next 90 days (kr/month)

New clients per month — target

New clients per month — actual capacity

Step 7 of 24

Your ideal client

Think about your best current clients. Be specific — this goes directly into ad targeting and copy.

Age range

Primary gender

Describe your ideal client in your own words

What are their biggest pain points — in their own words?

These phrases go directly into your ad creative and landing page copy.

How aware are clients when they contact you?

They do not know they have a problem yet

They know they want something done but are not sure what

They already know exactly what treatment they want

Geographic focus

Step 8 of 24

Conversion and objections

This shapes your retargeting campaign — ads that recover people who showed interest but did not book.

Out of 10 consultations, how many become paying clients?

What stops people from booking immediately?

Fear of looking unnatural

Price — not sure if worth it

No urgency — will do it eventually

Trust — do not know you yet

Unclear process — do not know what to expect

Time — too busy to book

Describe the worst type of lead you have received

We use this to filter them out in targeting.

What do you say or show during a first visit that most often makes someone commit?

Step 9 of 24

How you handle new inquiries

Your 90-day guarantee depends on fast follow-up. Our AI bot handles first contact automatically — but we need to know what happens after that.

Who handles new inquiries and bookings?

Me personally (owner)

A dedicated team member

Whoever is available

Nobody yet — not organized

What do you say to a new lead on first contact?

Do you have a script or process for new inquiries?

Yes — clear written process

Informal — same general approach but not written down

No script — different every time

Where do most clients communicate with you?

SMS

Instagram DM

Phone call

Email

How quickly can you respond to a new inquiry?

Within 1 hour

Within a few hours

Same day

Next day or later

Do you currently send booking confirmations and reminders?

Yes — automatically through booking system

Yes — manually

No

The guarantee requires responding within 24 hours and making at least 3 contact attempts per lead. Our system handles most of this automatically.

Step 10 of 24

Booking system

Which booking system do you use?

Any issues with your current setup?

Step 11 of 24

Your existing client base

One of your biggest assets. We use it to build lookalike audiences and protect existing clients from seeing your acquisition offers.

Approximately how many clients are in your database?

Where is your client list stored?

What data do you have on each client?

Name and email

Phone number

Treatment history

Total spend per client

VIP / high-value client tags

Can you export a list with email addresses?

Yes

Probably — need to check

No

How do you define a "new client" for this business?

Never purchased before

Has not purchased in the last 12 months

Other

Can we send promotional messages to your existing client list?

Yes

Only if the message is clearly relevant to them

No

Step 12 of 24

Online presence

Instagram handle

Facebook page URL or name

Website

Meta Business Manager — status

Fully set up

Partially set up

Needs to be created

Step 13 of 24

Previous marketing

Paid ads you have run before

Meta (Facebook / Instagram)

Google Ads

TikTok

No paid ads yet

Previous agencies — who, what they did, what happened

Biggest frustration with previous marketing

Step 14 of 24

Content and creative assets

What do you already have?

Before & after photos

Treatment videos

Clinic / space / van photos

Client testimonials (video or text)

Brand photos of the team

Nothing yet — starting fresh

Google Drive link with assets (if available)

Content ideas you already have in mind

Step 15 of 24

Competition

Main competitors

What do you do better than them?

Step 16 of 24

Capacity and team

Practitioners

Max clients per day

How full is your calendar right now?

Mostly empty — lots of room

About half full

Mostly full but inconsistent week to week

Nearly full — limited slots

Step 17 of 24

Ad budget

Goes directly to Meta — not to us. We start conservative and scale based on your actual cost per client.

200 kr/day (~6,000 kr/month)

Recommended starting point

300–500 kr/day

Faster data, faster scale

500 kr+/day

Aggressive growth

Not sure — need guidance

Step 18 of 24

Reporting preferences

How often do you want performance updates?

Weekly — especially in the first months

Every two weeks

Monthly

What numbers matter most to you?

Cost per booking

Show rate (who actually shows up)

Package conversion rate

Total monthly revenue from ads

ROAS (return on ad spend)

Step 19 of 24

Longer term vision

Where do you want this business to be in 1 year?

Anything that could slow down growth right now?

Step 20 of 24

What matters most to you in this collaboration?

One sentence. Not a list — the single most important thing.

Step 21 of 24

Any concerns or things we should know?

Step 22 of 24

Company and billing details

Needed to set up the contract correctly.

Registered company name

Organisation number

Billing email

Billing address

Step 23 of 24

You are almost done.

Submit below and we will receive everything. Your account manager will follow up within 24 hours.

What happens next

01

We review your answers and build a content and campaign plan

02

We send you instructions to connect your Meta Business Manager

03

We book the filming session and prepare for launch

Form submitted.

We have everything we need. Expect a message within 24 hours with your next steps.

Glow Marketing